Harley-Davidson has announced a drop in sales during 1st quarter of 2017, registering sales of 70,831 unites which is 4.2 percent less than same time last year.
In the USA, Q1 sales were down 5.7% compared to Q1 of 2016. Harley reports that this follows the declining trend of overall Q1 sales across the U.S motorcycle industry. To put this kind of performance behind them, the company confirmed the launch of 100 new high impact motorcycles during the next decade- 50 more models than what was previously announced.
“By 2027, our objectives are to build 2 million new Harley-Davidson riders in the U.S., grow our International business to 50 percent of our annual volume, launch 100 new high-impact Harley-Davidson motorcycles, deliver superior return on invested capital for Harley-Davidson Motor Company and grow our business without growing our environmental impact,” Matt Levatich, CEO, president and director said on the company’s earnings conference call.
The company has launched two new motorcycles this quarter, said Levatich, the Road King Special, and the Street Rod.
“2 down, 98 to go,” he said.
This is Harley-Davidson’s long-term strategy through 2027, which is focused on five objectives:
- Build two million new Harley-Davidson riders in the U.S.
- Grow international business to 50 percent of annual volume
- Launch 100 new, high-impact motorcycles, which begin with the new Street Rod and Road King Special
- Deliver superior return on invested capital for Harley-Davidson Motor Company (S&P 500 top 25%)
- Grow the business without growing its environmental impact
Source: Milwaukee Business Journal