Harley-Davidson has caused quite a steer recently in Portsmouth after they put up a new billboard.

People have been offended by the billboard and the legendary motorcycle maker has faced some harsh criticism from the public.

The billboard in question says, “Leave all the bulls*it in the wind behind you.” – and there are no stars to censor the profanity, so the word is just out there.

In response, Bayside Harley Davidson in Portsmouth says for 13NewsHow that they don’t sell motorcycles, they sell lifestyles, which is exactly what they are trying to portray on the new billboard.

“You do put everything behind you when you get on a bike, you let all the daily bs, the boss, the wife, the kids. I mean it goes away, so it’s a true saying,” said GM Shawn Robinson, 13NewsHow reports.

Robinson added that he was surprised people are offended by the new ad which is prominently seen from I-264 East.

“The billboard company approved it, Harley Davidson approved it, we didn’t think it was an offensive term,” Robinson said.

Portsmouth City Councilman Bill Moody confirms that the billboard is on Harley-Davidson Bayside property and the company is protected under the first amendment.

Check out this video report from WAVY TV 10!

Robinson said they certainly never wanted to offend anyone, and he added it’s a little ridiculous people worry about a billboard, considering the economic situation in the city.

“The city of Portsmouth is economically challenged, and I don’t think we should be worried about the word BS on a street sign. We’ve got a casino to approve downtown,” said Robinson.