Harley-Davidson decided to kick off the summer riding season by transforming the tiny town of Ryder into an all-motorcycle town. How? By teaching all residents to how to ride – for free!

The goal is to transform the entire North Dakota town into the first fully motorcycle-licensed town and show qualifying residents across generations, from grandparents to grandchildren just how easy and fun it is to ride.

Ryder was founded in 1906, has a population of 84 and a very convenient name. In fact, the town’s Major, Jody Reinisch, officially renamed the town to “Riders” for the 2017 motorcycle season.

“In Ryder – and across the country –Harley-Davidson is passionate about creating opportunities for new riders to experience and enjoy the sport of motorcycling. With summer quickly approaching, there’s never been a better time to learn how to ride a motorcycle,” said Anoop Prakash, Director, U.S. Marketing and Market Development, Harley-Davidson. “By teaching the entire town of Ryder we believe we’ll show others how easy – and fun – it can be to make the switch from four wheels to two.”

“The town of Ryder welcomes the roar of Harley-Davidson motorcycles down Main Street,” said the town’s Major Reinisch. “We’re excited to see several generations of Ryder residents on motorcycles learning together, trying new life experiences and enjoying the beauty of our town and surrounding area like never before.”

Source: Harley-Davidson