SOUTHAVEN, MS (WMC) – This weekend, an army of bikers led by a Mississippi rock band will roll through North Mississippi.
The mission of this fierce army is helping members of our military as well as children in need – even if the children aren’t connected to the military.
3 Doors Down is a multi-platinum selling band and they will hold their annual“Bitter Life Foundation” concert Saturday at Horseshoe Casino in Tunica. The fundraising and all the fun will begin at Southern Thunder Harley Davidson in Southaven.
This is actually two big fundraising events merged into one.
The Dixie Thunder “Ride for a Cause” is the first. Bikers will meet up at the dealership in Southaven for breakfast served by the Boy Scouts. Then, they’ll mount up for a police escorted ride to the Roadhouse Casino in Tunica. For a $35 registration fee, they’ll get a t-shirt, take part in the ride, and go to a biker’s reception at the casino with free food and drinks.
Tony Shackleford, the president of the Dixie Thunder Run, said there will be a huge silent auction, featuring music memorabilia and a lot of other cool things.
“My foundation, the Dixie Thunder Run, we came up with this over 10 years ago when we were deployed in Iraq with the 155th Armored Brigade out of Mississippi. When we got home in 2006, we had our first ride, 50 or so bikes. We only intended to do it for one year. But now we’ve handed off over $400,000 to organizations.”
The group focuses on military need, especially families dealing with emergencies. That’s what made them a perfect partner for the 3 Doors Down “Better Life Foundation.”
After the “Ride for a Cause,” the bikers will head next door to the Horseshoe Casino to see 3 Doors Down perform. It’s their 12th annual “Better Life Foundation” benefit concert. The foundation, named after one of their hit albums, raises money for pretty much any charity that helps children.